It’s called the GIF (Graphics Interchange Format) and it was born in 1987 thanks to Steve Wilhite at CompuServe. It’s accessible moving animation: there is no need to adjust the sound – because there is none – nor to click ‘play’ or ‘pause’ because it’s an automatic moving picture that happens in a loop on its own.
The concept is multi-functional; the Internet uses moving animations for reactions, art, previews and tutorials. It’s a cross between film and image, you can animate a specific part of the image and that will bring different reactions to your art (repetition adds emphasis), that’s the beauty of the free animation.
Why is it profitable, might you ask? It’s become highly popular on Tumblr and Pinterest; the social media platforms play free animations without a problem. If your website displays GIFs, it willset you apart from the crowd, showing that you’re willing to work with younger audiences and that you like to stay up-to-date with innovation.
It isn’t just for newer generations. One likes one’s website to be fluid and user-friendly, that’s what appeals to any prospective client. Simple, clean moving animation will help to do that: important websites like Jaguar, Vogue or Lionsgate could very much use them to promote their latest products. Say Jaguar wants a brief and concise demonstration of the latest locks on their cars, they take a few close-up pictures of the product, add text and detail to the image, combine all the layers into a loop and they’ve got a GIF.
Such a use of technology is a great tool to stand out subtly from the crowd and show that your company is unique and outgoing, not turning away the opportunity to advertise your products in classy and simple ways which will benefit the user’s discoveries through the website.
Examples of clever gifs for advertisements:
Award Winning Advertisement for Apolosophy
Jean-Claude Van Damme for Volvo
American Express
Coca Cola
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