Creative writing is about amazing ideas but it also has some functional aspects that need to be considered as you go forward. Below you will find our most important considerations before investing time and money in online creative writing.
Authors matter
Authors leave the strongest mark on an online persona. Your content will need clear points, flawless spelling, perfect grammar and a strong voice that resonates with your audience. Make sure that your appoint the best ones in order to generate strong engagement and fulfil your content strategy objectives.
The publishing platform represents a foundation
As long as there is a place where content is created, there is an opportunity to strengthen your leadership. Never disregard the importance of a publishing platform just because it does not meet all of your needs. It is still a place where an author can demonstrate ideas, offer advice and position your company as an authoritarian on the market. In the end you will have a strong building block that strengthens the greater purpose.
Make your content “hand-picked”
Be honest – what would you appreciate most, something that just came off a conveyor belt in a cardboard box or a hand-made item that shows passion, interest and detail? Your content should be the result of the latter because readers tend to feel the amount of interest that was given. At the end of the day, they will be the ones to decide on relevancy and quality.
The perfect keywords
With over half of a million online shares and over two million Google searches every minute, your content finds itself in a very volatile and competitive environment. The only way your audience will be able to locate content is through keywords. Try to integrate as many relevant keywords as you can in order to give yourself the best chance against other competitors.
ROI (Return On Investment)
“Return on investment” is often being used as a singular and self-sufficient variable across many departments, hence being the least appreciated component in corporate creativity. You can’t live with it and you can’t live without it. Therefore always set an objective – make your content stand for something but not in a intrusive way. When ending and article always make sure to insert a call to action as this will create a complete user experience and it will help with the delivery of your objectives.
These are the 5 rules for online creative writing that you should consider before you start investing in your content strategy. Leave us a comment and tell us about your golden rules.
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