How to Use SEO for an International Audience

Keeping your website’s ranking on search engine results is already a constant challenge, but what happens when you want to sell your products in other countries? The problem becomes more complex. Your English keywords and tags won’t help you rank on, say, Google.fr, so you have to start from scratch with your SEO efforts.
But is it really necessary to translate all your web copy and SEO info into the local language? You bet it is. Using the local language helps you connect with another audience through words, behaviors, and cultures. It goes beyond simply having content translated verbatim.
By creating a multi-language website, you can optimize each version for the audience (and language) you’re trying to reach.
First, Start with Your Audience
While it’s important to understand your American audience, it is critical to understand your audience in another country. After all, they have different customs and culture than you’re used to, and you will need to factor that into your web copy (and marketing in general).
If you yourself don’t intimately know this international audience, find a marketing or SEO expert who does. It’s not worth skimping here; you need someone who knows the words that will tug at this new audience’s hearts, and how to avoid insulting or offending them.
How might you offend your audience? A simple way is relying on machine translation, which can’t account for local dialect or idiomatic expressions. What could be more insulting than reading poorly translated copy, as in this example?
Also, you risk offending your audience if, for instance, you are trying to reach a very conservative market, but your marketing copy is very casual. Word choice and tone are key considerations in this process.

Note these differences between the responsive and the adaptive web design

Design, web design in particular, is an ever evolving field as it is closely related with the new technologies and the associated changes that the design has to undergo with the change in technologies. Not long ago, responsive design was something not heard of. Since the last 2 or 3 years, this is something which has grown to become the hottest trend. Designers and developers must know what a responsive design is and how is it different from its close brother-the adaptive design. This article brings out the difference between the two.

The very fundamental difference is that the responsive design makes it possible for the website to adapt its layout to viewing device, user agent and the environment. The coding is done on CSS 3 which enables developers to create grids based on percentages and which are flexible. An important part of this type of designing is that use shall be made of images or videos which are flexible in nature. This is different from the adaptive one where the flexibility of layout is not based on browser but on the user. It makes use of predefined set of layout sizes along with the CSS and Java script which makes it possible for it to adapt to detected device. This is something which the developers call as progressive enhancement. There are basically three layers of this enhancement:

1.    Content which is nothing but rich semantic HTML markup.

2.    Presentation layer (also called the front end) which is controlled by CSS and styling.

3.    Client-side scripting layer which is done by java script or jquery behaviors.

Since the responsive design makes use of fluid grids which are change according to detection of the screen size, the adaptive design makes use of predefined layouts for various devices. This means that there is a lot more work done in terms of coding while developing a website based on responsive design than adaptive one.

Another important difference between the two is that responsive design is client side whereas the adaptive design is server side. The key meaning of this difference is that, in adaptive site, even before a page is delivered the website hosting server detects site attributes and brings up the right version whereas, in responsive one, it is the browser of the device which determines which page is shown as per the device on which it is run.

You can determine whether the site is responsive or adaptive depending on breakpoints as well. Breakpoints are the values of dimensions which define the limits for a particular layout before it changes to another. You can check this on responsive website which makes use of fluid grids by just altering the size of window and noticing how many times the layout changes. This is not possible to check on an adaptive design where the server first determines which is the right size of website to deliver to a particular device.

3 Things You Should Know About Facebook Ads

Facebook is one of the primary social media sites that is recommended by experts for those looking to create social ads. Given the ease of using the actual system, that isn’t a surprise; Not to mention the fact that it is the largest social network on the web, with the widest reach and perhaps the most invasive policies regarding selling user data – all of which are a win for those looking to exploit a market based entirely off of social interaction.
What they don’t always tell you is that the actual policies and practices behind Facebook ads are more complex that the use of the system itself shows. Here are some things you need to know about Facebook ads.

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If You Don’t Promote, You Are Invisible

The hard truth about Facebook marketing: If you don’t pay, you are invisible.
The organic reach of brands on Facebook has been decreasing dramatically:

…just as Google has reworked its search algorithm over the years to the chagrin of SEO marketers, Facebook’s maneuvers are now making publishers rethink their Newsfeed strategies

What many business owners report now is that without using “Promoted stories”, Facebook brand pages enjoy 0 visibility in Facebook users’ newsfeeds.
***However your job doesn’t stop at paying for ads. What makes ads and new user acquisition efficient is your page interactions with new users. Commit to liking and replying to your user comments any time you do a promoted story, for example. This way you increase your chances for higher organic visibility in these users’ Newsfeeds.
Read more about Facebook EdgeRank

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They Take The Money When They Want To

One of the most confusing elements of the Facebook ad system has to be their billing procedures. You would think that they would take the money out of your attached account at the same time, all the time. Maybe once a week, or once a month, or even once a day if you are setting a daily amount.
But it appears to be weirdly complicated and sometimes entirely random, and sometimes they withdraw the money the day of the ad revenue in whatever amount they used from your budget, sometimes they wait for days or weeks. This could be a glitch, though it is most likely some arbitrary requirement they have come up with that goes based on used amount/ads created/ads viewed/clicks/etc. Either way, you have zero control over it.

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Max Security Prisons Have Fewer Rules

Users don’t have that many rules they have to follow. Why? Because they are making Facebook a ton of money by their very existence. Ever heard the adage that if something is free, you are probably the one being sold? That described every social media site ever, but Facebook has perfected it. You, on the other hand, are not a user. You are a business.
Though Mark Zuckerburg has not made his ambitions to turn FB into a business platform, that applies to giant corporations. The site isn’t that friendly towards the little guys, whatever they claim to the contrary. Yes, the benefits of using it to reach an audience counters that fact very well. But it doesn’t change the ten million and one rules you will have to follow to keep your page up. Make sure you read the terms and services very well.

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