5 Golden Rules for Online Creative Writing

Creative writing is about amazing ideas but it also has some functional aspects that need to be considered as you go forward. Below you will find our most important considerations before investing time and money in online creative writing.
Authors matter

Authors leave the strongest mark on an online persona. Your content will need clear points, flawless spelling, perfect grammar and a strong voice that resonates with your audience. Make sure that your appoint the best ones in order to generate strong engagement and fulfil your content strategy objectives.
The publishing platform represents a foundation
As long as there is a place where content is created, there is an opportunity to strengthen your leadership. Never disregard the importance of a publishing platform just because it does not meet all of your needs. It is still a place where an author can demonstrate ideas, offer advice and position your company as an authoritarian on the market. In the end you will have a strong building block that strengthens the greater purpose.
Make your content “hand-picked”
Be honest – what would you appreciate most, something that just came off a conveyor belt in a cardboard box or a hand-made item that shows passion, interest and detail? Your content should be the result of the latter because readers tend to feel the amount of interest that was given. At the end of the day, they will be the ones to decide on relevancy and quality.
The perfect keywords
With over half of a million online shares and over two million Google searches every minute, your content finds itself in a very volatile and competitive environment. The only way your audience will be able to locate content is through keywords. Try to integrate as many relevant keywords as you can in order to give yourself the best chance against other competitors.

ROI (Return On Investment)
“Return on investment” is often being used as a singular and self-sufficient variable across many departments, hence being the least appreciated component in corporate creativity. You can’t live with it and you can’t live without it. Therefore always set an objective – make your content stand for something but not in a intrusive way. When ending and article always make sure to insert a call to action as this will create a complete user experience and it will help with the delivery of your objectives.
These are the 5 rules for online creative writing that you should consider before you start investing in your content strategy. 
Leave us a comment and tell us about your golden rules.

How Moving Animation Can Boost Your Business

The divide between still images and moving animation has severely narrowed in the last century – and it’s only becoming trendy now!
It’s called the GIF (Graphics Interchange Format) and it was born in 1987 thanks to Steve Wilhite at CompuServe. It’s accessible moving animation: there is no need to adjust the sound – because there is none – nor to click ‘play’ or ‘pause’ because it’s an automatic moving picture that happens in a loop on its own.
The concept is multi-functional; the Internet uses moving animations for reactions, art, previews and tutorials. It’s a cross between film and image, you can animate a specific part of the image and that will bring different reactions to your art (repetition adds emphasis), that’s the beauty of the free animation.
Why is it profitable, might you ask? It’s become highly popular on Tumblr and Pinterest; the social media platforms play free animations without a problem. If your website displays GIFs, it willset you apart from the crowd, showing that you’re willing to work with younger audiences and that you like to stay up-to-date with innovation.
It isn’t just for newer generations. One likes one’s website to be fluid and user-friendly, that’s what appeals to any prospective client. Simple, clean moving animation will help to do that: important websites like Jaguar, Vogue or Lionsgate could very much use them to promote their latest products. Say Jaguar wants a brief and concise demonstration of the latest locks on their cars, they take a few close-up pictures of the product, add text and detail to the image, combine all the layers into a loop and they’ve got a GIF.
Such a use of technology is a great tool to stand out subtly from the crowd and show that your company is unique and outgoing, not turning away the opportunity to advertise your products in classy and simple ways which will benefit the user’s discoveries through the website.
Examples of clever gifs for advertisements:

Award Winning Advertisement for Apolosophy

Jean-Claude Van Damme for Volvo

American Express

Coca Cola

Why Your Small Business Needs a Website ?

Over the years, your small business has become a celebrated brand in the locality. It generates a fair amount of revenue for you and also entertains new footfalls once in a while. In such serene scenario, why should you think about getting a website and disturbing the well- established balance? Is there really a need to give away a portion from your earnings to get and maintain a website? Well, there is a need and that too an urgent one. Here is why your small business needs a website;

People are looking for you 

Printed versions of yellow pages and business directories are rarely used nowadays. People make searches online to find even the smallest of business. In case people don’t find the ones they were looking for, they are hundreds of others ready to offer the same products and services. In such a scenario, your business is losing to the competition in a big way. While you do have a loyal customer share without a website, every search made for you is a lost opportunity to acquire a new customer.

New additions can be introduced & advertised

New additions are business drivers, and they need to be advertised to attract the attention of the buyers. While print and electronic advertisement costs large amount of money, website can be a cost effective medium to introduce the new addition and highlight its features. One can educate the visitors about its different properties and even post discount offers to garner interest. One doesn’t need to have technical knowhow to make content updates to announce such additions. A small business web design company can very well develop platforms that offer scope of such changes.

People order online

Placing orders online is a common practice nowadays and people expect the service from established neighborhood brands too. In case one aspires to grow beyond one’s neighborhood, accepting online orders is the most cost effective way to go about it. However, before going for the big leap, one should give a thought to production capacity and resources at hand. By choosing small business web design services, one can get a dynamic website with ecommerce functionality and start accepting orders online.

To be part of the change

The present might seem good without a website but would the world be the same in the next five years? People are already going berserk about smart phones, tablets and web applications, not to mention there is an app for everything. In such a scenario, how long could you manage to ignore the inevitable? Considering the cost of web design and development work which is going up every year, it is wise to partner with a business website design company and get your website running.

Your small business will need online representation tomorrow if not today; so, wouldn’t it be better to think ahead of your rivals and gain the upper hand? Businesses that trusted FATbit for small business website are making money with successful web presence.

So, when will you make the online transition?

How to Use SEO for an International Audience

Keeping your website’s ranking on search engine results is already a constant challenge, but what happens when you want to sell your products in other countries? The problem becomes more complex. Your English keywords and tags won’t help you rank on, say, Google.fr, so you have to start from scratch with your SEO efforts.
But is it really necessary to translate all your web copy and SEO info into the local language? You bet it is. Using the local language helps you connect with another audience through words, behaviors, and cultures. It goes beyond simply having content translated verbatim.
By creating a multi-language website, you can optimize each version for the audience (and language) you’re trying to reach.
First, Start with Your Audience
While it’s important to understand your American audience, it is critical to understand your audience in another country. After all, they have different customs and culture than you’re used to, and you will need to factor that into your web copy (and marketing in general).
If you yourself don’t intimately know this international audience, find a marketing or SEO expert who does. It’s not worth skimping here; you need someone who knows the words that will tug at this new audience’s hearts, and how to avoid insulting or offending them.
How might you offend your audience? A simple way is relying on machine translation, which can’t account for local dialect or idiomatic expressions. What could be more insulting than reading poorly translated copy, as in this example?
Also, you risk offending your audience if, for instance, you are trying to reach a very conservative market, but your marketing copy is very casual. Word choice and tone are key considerations in this process.

Note these differences between the responsive and the adaptive web design

Design, web design in particular, is an ever evolving field as it is closely related with the new technologies and the associated changes that the design has to undergo with the change in technologies. Not long ago, responsive design was something not heard of. Since the last 2 or 3 years, this is something which has grown to become the hottest trend. Designers and developers must know what a responsive design is and how is it different from its close brother-the adaptive design. This article brings out the difference between the two.

The very fundamental difference is that the responsive design makes it possible for the website to adapt its layout to viewing device, user agent and the environment. The coding is done on CSS 3 which enables developers to create grids based on percentages and which are flexible. An important part of this type of designing is that use shall be made of images or videos which are flexible in nature. This is different from the adaptive one where the flexibility of layout is not based on browser but on the user. It makes use of predefined set of layout sizes along with the CSS and Java script which makes it possible for it to adapt to detected device. This is something which the developers call as progressive enhancement. There are basically three layers of this enhancement:

1.    Content which is nothing but rich semantic HTML markup.

2.    Presentation layer (also called the front end) which is controlled by CSS and styling.

3.    Client-side scripting layer which is done by java script or jquery behaviors.

Since the responsive design makes use of fluid grids which are change according to detection of the screen size, the adaptive design makes use of predefined layouts for various devices. This means that there is a lot more work done in terms of coding while developing a website based on responsive design than adaptive one.

Another important difference between the two is that responsive design is client side whereas the adaptive design is server side. The key meaning of this difference is that, in adaptive site, even before a page is delivered the website hosting server detects site attributes and brings up the right version whereas, in responsive one, it is the browser of the device which determines which page is shown as per the device on which it is run.

You can determine whether the site is responsive or adaptive depending on breakpoints as well. Breakpoints are the values of dimensions which define the limits for a particular layout before it changes to another. You can check this on responsive website which makes use of fluid grids by just altering the size of window and noticing how many times the layout changes. This is not possible to check on an adaptive design where the server first determines which is the right size of website to deliver to a particular device.

3 Things You Should Know About Facebook Ads

Facebook is one of the primary social media sites that is recommended by experts for those looking to create social ads. Given the ease of using the actual system, that isn’t a surprise; Not to mention the fact that it is the largest social network on the web, with the widest reach and perhaps the most invasive policies regarding selling user data – all of which are a win for those looking to exploit a market based entirely off of social interaction.
What they don’t always tell you is that the actual policies and practices behind Facebook ads are more complex that the use of the system itself shows. Here are some things you need to know about Facebook ads.

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If You Don’t Promote, You Are Invisible

The hard truth about Facebook marketing: If you don’t pay, you are invisible.
The organic reach of brands on Facebook has been decreasing dramatically:

…just as Google has reworked its search algorithm over the years to the chagrin of SEO marketers, Facebook’s maneuvers are now making publishers rethink their Newsfeed strategies

What many business owners report now is that without using “Promoted stories”, Facebook brand pages enjoy 0 visibility in Facebook users’ newsfeeds.
***However your job doesn’t stop at paying for ads. What makes ads and new user acquisition efficient is your page interactions with new users. Commit to liking and replying to your user comments any time you do a promoted story, for example. This way you increase your chances for higher organic visibility in these users’ Newsfeeds.
Read more about Facebook EdgeRank

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They Take The Money When They Want To

One of the most confusing elements of the Facebook ad system has to be their billing procedures. You would think that they would take the money out of your attached account at the same time, all the time. Maybe once a week, or once a month, or even once a day if you are setting a daily amount.
But it appears to be weirdly complicated and sometimes entirely random, and sometimes they withdraw the money the day of the ad revenue in whatever amount they used from your budget, sometimes they wait for days or weeks. This could be a glitch, though it is most likely some arbitrary requirement they have come up with that goes based on used amount/ads created/ads viewed/clicks/etc. Either way, you have zero control over it.

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Max Security Prisons Have Fewer Rules

Users don’t have that many rules they have to follow. Why? Because they are making Facebook a ton of money by their very existence. Ever heard the adage that if something is free, you are probably the one being sold? That described every social media site ever, but Facebook has perfected it. You, on the other hand, are not a user. You are a business.
Though Mark Zuckerburg has not made his ambitions to turn FB into a business platform, that applies to giant corporations. The site isn’t that friendly towards the little guys, whatever they claim to the contrary. Yes, the benefits of using it to reach an audience counters that fact very well. But it doesn’t change the ten million and one rules you will have to follow to keep your page up. Make sure you read the terms and services very well.

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